Some time ago, I went to book some movie tickets online for a movie that I was planning. I am going through the process and when it comes time to process it, I see there is a one dollar per ticket booking fee.
Why?
By doing this online, I am saving the cinema the hassle of serving me. I progress through the doors and into the cinema with little fuss (since all I have to do is go to the kiosk and print my ticket out) and waste very little time. My time, and the time of the cinema as well.
It saves them having to employ someone to sell me the ticket yet I have to pay for this privilege. I don’t understand it.
It’s just another way for them to make another quick buck.